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Creating A Banner For A Trade Show

by on August 16, 2014
 

If you are heading to a trade show in Austin this year, it is important that you know how your company is going to be represented. There are a lot of people that do not realize how integral their banner will be to their success at the trade show. You want to make sure that you have a banner that attracts people to your booth. Planning well ahead of time will enable you to create a banner that is effective. If you go about the creation process wisely, you will be able to use the banner that you have created for many years to come.

Design

Before you start the design process for your banner, you should be absolutely sure that you understand what dimensions are going to work for your booth. Talk with the coordinator for the trade show about the space that you are going to have. You want to make sure that you have the exact dimensions of the banner before you start on any design. The size of the banner is going to make a big difference when it comes to the type of design that you choose to do.

Once you know the size of the banner, you can start the design process. You should make sure that you are able to create something that is clean, simple, branded, readable, and effective. You do not want to try to cram too many messages onto your banner, stick with your brand name and, if you need it, one additional line. This way, you can be sure that you are not overwhelming the people that start to read the banner. Work with a company that is printing in Austin to ensure that the banner looks the best the day of the trade show. By finding a company that is printing in Austin, you can be sure that your banner does not get wrinkled or crumpled on your trip to the trade show.

Font

When you create your banner, you should be sure that you are using a font that is clean and easy to read. There are a lot of people that try to get creative with the font that they want to use. Doing this will not make your banner more charming, rather, it will make your banner more difficult to read. Take time to find the font that not only looks good with the design that you have created but can also be read from multiple places throughout the trade show.

Placement

When you have your banner, you should be sure that you place it well. It should be a prominent part of your display and it is absolutely necessary that you find supports that you know will last throughout the entire trade show. You should never move the banner and make sure that people throughout the trade show are able to see it and read it. You may need to try a few different placements as you are setting up to ensure you have found the perfect place for the banner to stay throughout the trade show.

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