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Creative Marketing Uses of QR Codes

by on July 15, 2014
 

When you are a small business owner in Layton, it is important that you understand how to get creative with your marketing strategy. There are a lot of business owners that get stuck in a marketing rut. Even if you feel that your marketing is successful, it is important that you take time to branch out into new fields of marketing. By branching out and finding new ways to market your brand and your product, you may find that you are able to reach a whole new target audience or you may find that there are more effective ways to reach your existing customers.

QR Codes

If your company has never utilized QR codes before, they are worth trying out. They are inexpensive to create and you may be able to attract more customers by using a QR code. Don’t be afraid to step out of your comfort zone and try a new form of marketing that you may be a little less familiar with.

A QR code is similar to a bar code, but rather than the scanner reading the information from left to right, the QR code provides information top to bottom and left to right. This allows the creator of the QR code to pack a whole bunch more of data into the code. You can embed a lot more information and give your customers access to this information without incurring a high cost.

Creation and Printing

When you are creating a QR code, you should be sure that you understand what information will be successful with those that you are trying to get the QR code in front of. You want to make sure that you understand what you want to say and the most effective way to say it. By doing this, you can be sure that you are going to be able to take your idea to someone that can create a QR code and they will be able to design exactly what you want. A great way to go about creating a successful QR code is to provide a unique offer to the people that scan the code.

When you have a QR code created, you will then want to print it somewhere that it is accessible to your customers. Whether you decide to print it on your business card, on a promotional card, or even on a direct mailer is up to you. Regardless of where you print it, you should be sure that you shop for a company that is printing in Layton to have it printed well. When you are looking through the companies that are printing in Layton, it is important that you find someone that is going to be within your price range as well.

Printing a QR code may be a totally new venture for your small company. It is important that you closely track your results to ensure you can find ways that the QR code was successful and ways that you can improve the success of the QR code in the future.

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