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Know When to Use Paid Search

by on November 7, 2014
 

With so much of the business world moving online, it is absolutely necessary that you understand how to use the internet to your advantage when you are a business owner in San Francisco. Not only are people going to find your business through the internet, but they will also do research about you and your competitors on the internet. You want to make sure that you are visible on the internet and that you understand how you are going to attract new customers online. By developing an online strategy, you can be sure that you are competitive within your vertical. We can help you understand some of the basics of online marketing to ensure you know where to start with your business.

Search Engines

There are a lot of people that recognize the term ‘paid search’ but do not understand what paid search is or how it can benefit their company. When you dive into the world of paid search, you are able to see that companies use paid search to ensure their brand is visible. If you use Google to search for something, you probably don’t go far past the first page to find what you are looking for. Most people stop after the first page and will readjust the search term that they are looking for. This means, that you should understand which search terms are associated with your company and how you can ensure that you are on the first page for those search terms.

google Paid-Search

Paid Search

Paid search means that you are paying Google to be on the first page for a specific search term. Rather than paying them a flat fee, you are paying Google on a ‘cost per click’ basis. This means that you are paying Google a specified amount of money for every person that clicks on your website. The spot that you are going to pay for is the first or second spot on the first page. More than likely, you have noticed the paid search results in a search that you have done on Google. These are the search results that are highlighted and always come up in the number one and number two spots. Each time that you click on those links, you are costing a company a specific amount of money for the click.

Be Smart

The trick with paid search is that you have to know what each click is worth to you. If you pay to be first or second for a search term that does not convert well for you, you are wasting your money. Instead, you want to make sure that you are paying for a search term that is going to bring you new customers. If you can find the perfect search term for your company, you will be able to bring in customers that are worth more than what you paid for their click. This may take some time to figure out for your business, but as you dive into your online services in San Francisco, this should be on top of your list. Even if you have the best online services in San Francisco, you have to make sure that people can find you.

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