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SMS or MMS?

by on October 20, 2014
 

When you are a small business owner in Sunnyvale, it can be hard to know how you are going to dive into a marketing strategy. Often times it can feel overwhelming, even though it is absolutely necessary. There are a lot of people that have a hard time understanding how they are going to find the right strategy for their company. When you are just starting your marketing strategy, it is important that you understand how you are going to answer the nitty gritty questions of each aspect of your plan. Start with one goal and work through all of the questions to ensure you have it figured out. Let’s say that you know that you are interested in text message marketing, it is important that you understand how you are going to work through the plan for this type of marketing.

Technicalities

There are many people that do not know the difference between an SMS and an MMS message. If you find yourself in this camp, it is important that you figure out which one is which so you can be sure that you are sending out the right message. Text message marketing may take some time to figure out, but by diving into the questions that you may have you can be sure that your marketing plan is set and solid for each goal that you set.

SMS or MMS

SMS

SMS stands for short message service. When you send a SMS message you are restricted to just 160 characters. But, it is important to note that more than 4.1 trillion SMS text messages were sent in 2008 and that these text messages generated $81 billion in revenue. The audience for an SMS message will be more widespread than the audience for an MMS message. It is important that you understand who you want to reach and how many people you want to reach before you decide between the two.

MMS

MMS stands for multimedia messaging service. There is no limit to the number of characters that you can use when you are using a MMS message. In 2008 MMS messaging was used to send messages to 1.3 billion active users which generated $26 billion in revenue. Although the audience is smaller with MMS messages, you can definitely say more than you could say with any SMS message

sms-mms

Outsourcing

If you find that the world of text messaging is too complicated and overwhelming, you may be interested in finding a company that specializes in marketing in Sunnyvale. By finding a company that does marketing in Sunnyvale, you can let someone else take the reigns and figure out which form of text messaging is going to be the best with your audience. As you continue to be involved with the process, it is important to understand what is going on with every step. This way, you can be sure that you are happy with the marketing efforts and make course corrections if needed. You will also want to track the progress of the company that you have hired to ensure they are worth the money that you are spending.

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