Digital marketing has become extremely wide and innovative thanks to our tech-savvy world. However, not knowing as much as you can about it can be unfavorable, especially if your work is in line with marketing. For instance, if you’re working on a reliable medical website development at Online Marketing for Doctors, you need to be aware of the digital side that goes into it.
While the list of terms and strategies involved in digital marketing is lengthy, it isn’t that difficult to start learning today. So, with the help of local SEO specialists from Result Driven SEO, we’ve come up with an article which includes the ABCs of digital marketing. Read on below to get your digital marketing vocabulary started.
- About Page
The about page is a vital and necessary part of a website since it’s about you. This section is where visitors will learn a little bit more about you, your business, and what they can expect. Although you don’t have to include your life’s story, you can instead add facts, education, interests, and outlook.
- Above The Fold
Above the fold, which originated from the newspaper design, is the first thing visible to your readers.
Analytics contain important terms you need to know and implement. It helps you keep a record of website activity and keep track of it until you need the data.
- Browser Testing
Browser testing is crucial because of the hundreds of combinations and selections available for different browser versions. This factor helps you test a website before you build it completely so you can test how it will work for different operating systems and platforms.
Backlinks are used on other websites which will direct back to your site after clicking.
A blog is an important marketing tool to update your site personally.
- Call To Action
A Call To Action can come in the form of a text, link, graphic, or button which allows the visitor to do further action, such as making an appointment, requesting a demo, or subscribing to a newsletter.
- Domain Name
The domain name is what a user will search for on the Internet to find your website.
- Email Lists
Email lists are essential for email marketing so you can send material to users easily and effectively.
- Flat Design
Flat design is a type of design that’s clean, simple, and minimalistic.
GIF is short for graphics interchange format, which is a moving or animated image.
HTML or HyperText Markup Language is used to program websites and instruct browsers on translating media on your pages.
- Infinite Scrolling
Infinite scrolling allows a user to view more information on display.
Keywords are used in website contents for better SEO results.
- Load Speed
Load speed determines how fast or slows your website appears.
- Meta Description
The meta description provides a short but clear explanation of a web page content.
Navigation allows users to move around the site.
There’s website optimization which refers to page structure and then graphics optimization, which relates to images and graphics on the website. These factors help enhance the look and feel of a website for better user experience.
PPC stands for pay-per-click, which is a marketing system which pays an amount for every clicked advertisement.
QA is short for quality assurance, which involves different elements such as website testing.
- Responsive Design
A responsive design means that it can properly reformat itself to a variety of different browsers or platforms for a user-friendly experience.
- Social Media Icons
Social Media Icons are clickable buttons that’ll direct the user to your social media accounts.
- User Interface Design
User Interface Design, also known as UI design, focuses on website aesthetics.
Video files are excellent factors to keep users engaged and interested on your website.
Whitespace is the margin around certain sections of a website’s content. It makes the website less crowded looking and more pleasing to the user.
- XML Sitemap
An XML sitemap contains a list of all the pages on your site.
Yes stands for an answer, encouraging users to agree to your website’s newsletter, promotion, or blog subscription.
There’s a lot more involved in digital marketing, but knowing the basics can help you get started on a better website for now. If you prefer a professional’s help instead, don’t forget to seek only the best online marketing team to deliver you great results.