Odds are you’ve seen online forms used on numerous websites, and maybe even on social media. While the ways in which these forms can be use are diverse, for businesses in particular they have a lot of potential.
If your business isn’t already using online forms – it should be. In fact there are several reasons why every business should use, and can benefit from, online forms:
- Forms can be put to use for various tasks
As mentioned previous online forms can be used in a diverse set of ways – especially for businesses. By allowing you to gather data, it is an invaluable tool for market research, gathering leads, acquiring feedback, or interacting with customers in other areas.
- Effective at collecting data online
Simply put there is no other method that is as effective at gathering data online as forms. In most cases online forms can be inserted seamlessly into websites, or linked to from social media and will provide a clear and concise way for users to input the information they need to.
- Gathers uniform data that is easy to process
Compared to trying to collect data using pen and paper, or even via email or other platforms – the data that you collect from online forms is uniform, making it easy to process. The manner in which it is stored and displayed will vary depending on the online form builder that you use, but regardless it should be far easier to analyze or segment the data.
For businesses that are going to collect and need to process massive quantities of data, this is important – as it will help save time and resources.
- Structure that can be tailored to any requirements
Online forms are highly-customizable in terms of structure and can be tailored to suit the needs of your business. In fact different forms can be customized differently, depending on the manner that they’ll be used.
The customization of online forms can include the types of fields, their arrangement, position, and validation of the type of data that can be input.
- Customizable style and design
Like its structure, the style and design of online forms can be customized as well. Typically that requires the use of CSS, though there are some form editors and builders that provide a more WYSIWYG approach.
Generally the style and design of online forms is based on the website or platform that they’re published on, to let them fit in better while possibly including branding elements.
In order to truly benefit from online forms it is important that you’re able to customize and tailor them to the manner in which they’re used. That normally requires a knowledge of HTML, CSS, and possibly SQL as well – or you could use an online form builder such as AidaForm instead.
Now that you know the reasons why you should use online forms and how your business can benefit them – the next step is to look into creating them for yourself and taking advantage of their potential.