Don't Be a Wall-Flower: Make Your App Stand out of the Crowd

By on October 6, 2016

Importance of app store optimization

Most companies, organizations, and even your favorite fast food restaurants all have mobile apps you can download onto your phone. This is no surprise since smartphone usage has continued to grow exponentially around the world. Apps have become a multi-billion dollar industry, and the competition to be noticed has become the line between success and failure for a mobile venture.

Everybody loves apps as they can bring ease-of-use for everyday items to a user’s fingertips. Mobile banking has given people the opportunity to do much of their banking from home instead of having to go into a brick and mortar location, while other apps make it easy for people to share photos and statuses with minimal effort.

As app stores grow, the ability to be found in a search becomes paramount. There are a plethora of listings in online app stores, so companies must define and customize many aspects of their description to remain competitive. App Store Optimization (ASO) is the method that developers use to optimize and get their app noticed.

Utilizing a mixture of keywords, unique titles and vivid words in the description, ASO makes it easier for the algorithm governing the search to find the app quicker. Developers must take as much time on developing their ASO as they would in developing their program. Great apps can be lost in the recess of Google Play because the search function could not find it.

App store optimization guide

There are steps that developers and marketers can take when planning out their ASO strategy, and the fundamental part should be keywords and the product description. When developing a marketing strategy, it is important to make sure that the app description not only engages the user when they read it, but also utilizes the chosen keywords. Google Play and the Apple Store do not just rely on keywords that are given to it on upload, but they scan the descriptions as well. When users search for an app type, the amount of keywords that are in both the keywords and description will affect how high on the selection list it goes. There are other secondary factors including how often apps are reviewed, downloaded, and shared, but they only fine tune the search.

App store optimization tips

The best things that a developer can do to get their app noticed is confirming that a title is unique. There are hundreds of look-alike apps on the market, and making sure your app has a distinctive, individual name will make it stand out to the user. App users like short and snappy titles, it allows them relate better to it and easily share the name of it with friends. Finally, do not underestimate the power of a good, solid, keyword that will make your app stand out from the crowd. App Store Optimization takes time to build up strength as search engines need to parse the information and learn. This is not an overnight solution to make your app number one, but strong framework at the beginning will make the app stand out in search engines and to the public as it becomes more popular.

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