Top Promotional Strategies

By on August 13, 2014

When you want to run a promotion for your Lake Mary business, you should be sure that you can create a strategy that is effective. You want to develop a strategy that is going to drive people to participate in your promotion. Researching the right promotion and ensuring that you are effective can be time consuming, but will be well worth it in the end. If you do not take the time that you need to research and find the best way to promote your promotion, you will be wasting a lot of time and money. It is necessary that you understand how to be effective with your promotion. Then, you can view your promotion as an investment in your company rather than a cost that you are willing to incur

The Competition

First, you should be sure that you are offering something of equal of better value than your competitors. There are a lot of people that forget to do their research when it comes to their competitors. You should be sure that you know what your competitors are offering and if you can offer something that is better than what your competitors are offering. You should be sure that you know how you can offer something worth your customers time but still make money off of the transaction. Finding the balance can be difficult at first, but with enough research you can be sure that you able to strike the balance well.

A Contest

When you are running a promotion on social media, a contest can be a great way to drive interaction. You want to make sure that you have a prize that is worth the time of your participants, but by creating a contest that engaged people and makes them feel like they have a chance at winning, you can bring a lot of people to your social media pages. It is important that you take the time that you can to look around at other contests that have been run in the same field as your product. There is no harm in learning from past successes and past failures of other advertising campaigns that your competitors have run.


If you can find something that you are able to giveaway, you can engage a lot of people in your marketing campaign. Creating a giveaway that is enticing and has a low barrier to entrance can be a great way to get the name of your company out and advertised successfully. There are a lot of websites that offer spots for giveaways and promotions. If you can find one that does not cost too much money and has a high readership, you can be sure that you are able to engage as many people as possible.


Although you may not think of print promotions as an effective way of marketing, printing in Lake Mary can be a great way to get the attention of the locals. Take time to find companies that are printing in Lake Mary and figure out if you are able to advertise with their company and their printed publication.

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