Search Engine Optimisation is a cluster of techniques that are implemented in conjunction to level the playing field for both small and big businesses operating over the World Wide Web. In layman’s terms, a startup with no substantial marketing budget can rank higher on SERP pages of Google than a million dollar company just with the proper execution of the many SEO tactics. The higher your business website rank on top search engines such as Google, Bing and Yahoo, and the more traffic your site will invite greater traffic. Search Engine Optimisation is sub categorised into on and off-page SEO. While, the off-page is a continuous process to maintain your website rankings, but on-page SEO is an indispensable entity that will enable your site is in line with the search engine requirements to help you conquer top positions.
Today, we’ll be taking about five on-page SEO tasks that still have a massive say in 2019-
- Meta Tags
Meta tags are not just for humans, also the search engine algorithm describing what your business website is all about. The Meta title typically 60 to 70 characters defines the website in a one-liner, ideal it must be easy-to-grasp for the readers and also contain keywords by which the search engine can rank your site. Now, comes the meta description, it must be around 160 characters briefing both the search engine algorithms and your potential visitors regarding the scope of the website or business. Since you will have to add the meta tags at the backend, it is best if you let a professional SEO consultancy manage that job for you.
- Page Titles
This is another key factor when it comes to on-page SEO. Each web page and post contains a unique page title infused with the primary keyword. The objective of adding the page title is to make your visitors what they are about to read and similarly leverage the search engine to rank the site based on the relevancy of the keywords inserted.
- URL Structure
While only an expert SEO consultancy service provider can meet the backend requirements of this task, it is highly recommended to restructure the URL of the site in such a way it is user-friendly. The shorter URL contains the primary keyword generally perform level in terms of SEO. Besides the keyword, the structure can include the location of your business operation.
- Keyword Density
The content on your website contains relevant keywords throughout the page, but this shouldn’t be done in a bad SEO manner, which is key stuffing as this will only going to hamper your rankings. Ideally, the keyword density must be in the range of 1-3%.
At last, it is a no-brainer to hire a trustworthy SEO company to stay a cut above your market rivals.